how do luxury brands start

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Luxury brands don鈥檛 start with prestige and premium 鈥?they begin with afounderwho inevitably comes from the middle of society rather than the top. Madam Chanel was an orphan, Guccio Gucci a merchant鈥檚 son from Florence 鈥?founders are artisans not aristocrats. Next you have to examine the categories where they launched their businesses.

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  • How to build a luxury brand?

  • To get started, follow these steps on how to build a luxury brand. 1. IDENTIFY A NICHE SEGMENT As you look to start a luxury brand, it is fundamental that you find a niche segment to explore. This niche segment should be lucrative enough and have enough opportunities for the brand to grow.

  • How has the luxury brand business changed over time?

  • The luxury brand business has changed. Christian Dior, Valentino and Chanel were big luxury houses because they have a very small market niche. There weren鈥檛 so many players in the game.

  • How do luxury brands deliver on their brand promises?

  • However, delivering on brand promises involves multiple dimensions in the case of luxury brands. Not only do luxury brands need to consistently deliver on the promise of symbolic value, but they also will need to project consistency and continuity in every possible touch point.

  • What are your most obtained luxury brands?

  • If you are looking to build a luxury brand, you must be wanting a piece of this pie. So, what are your most coveted luxury brands? If you are a lover of cars, maybe Lamborghini, Bentley or Rolls Royce; if you love fashion, probably Gucci, Prada, or Versace. Looking at these brands, you will quickly notice that there is a pattern to their success.

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