Working for a US-based luxury brand is completely different than working in an affiliate office. The right answer is tohave experienced both鈥?an environment where you have complete responsibility for brand,image and the business as well as experience where you have to apply those concepts to your home market.
People also ask
How to build a luxury brand?
To get started, follow these steps on how to build a luxury brand. 1. IDENTIFY A NICHE SEGMENT As you look to start a luxury brand, it is fundamental that you find a niche segment to explore. This niche segment should be lucrative enough and have enough opportunities for the brand to grow.
Do luxury brands use customisation in their marketing strategies?
Today, few people have one-off products made, but many luxury brand marketing strategies include building elements of customisation into their offer. Louis Vuitton can involve you in the design process of shoes, bags and trunks, while MyMuesli鈥檚 premium custom-mixed cereal offers the choice between grains, fruits, seeds and nuts.
How to start a career in the luxury industry?
Luxury events, conferences, trade meetings, award shows, etc. are good places to establish a network. A luxury school that can help you get a chance to work in such events with prominent brands is a win-win: You will get the practical exposure of working in a brand, and it would also be helpful for networking.
What can you do with a degree in luxury brand management?
The most obvious job option would be luxury brand manager. In this role, you will be responsible for coming up with marketing and brand strategy to assist the brand in attracting the appropriate clientele.