how to work for a luxury brand

Best answer


Working for a US-based luxury brand is completely different than working in an affiliate office. The right answer is tohave experienced both鈥?an environment where you have complete responsibility for brand,image and the business as well as experience where you have to apply those concepts to your home market.

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  • How to build a luxury brand?

  • To get started, follow these steps on how to build a luxury brand. 1. IDENTIFY A NICHE SEGMENT As you look to start a luxury brand, it is fundamental that you find a niche segment to explore. This niche segment should be lucrative enough and have enough opportunities for the brand to grow.

  • How to create a luxury brand loyalty program for your business?

  • Another best practice with a luxury brand loyalty program, is to name the program and points to reflect your brand image. Points sound鈥?boring and generic, not the image your brand is going for. Instead give your points a creative name! Come up with a creative name for your rewards program.

  • How to start a career in the luxury industry?

  • Luxury events, conferences, trade meetings, award shows, etc. are good places to establish a network. A luxury school that can help you get a chance to work in such events with prominent brands is a win-win: You will get the practical exposure of working in a brand, and it would also be helpful for networking.

  • What makes a good luxury manager?

  • Good Verbal and Nonverbal Communication: A typical luxury manager should have good command over not only verbal but also non-verbal communication. The way you speak, the way you stand, your entire body language, gestures, your voice tonality, pitch, grammar, punctuation, spelling etc, defines you and your brand.

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