is bcbg a luxury brand

Best answer


High-end brand

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  • What is BCBG maxima known for?

  • Founded in Paris in 1989, BCBGMAXAZRIA was named for the popular French expression Bon chic, bon genre, the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points.

  • What is BCBGMAXAZRIA?

  • BCBGMAXAZRIA is a brand, an aesthetic and an attitude, inspired by the evolving landscapes of culture, art and design. We鈥檙e classic European sophistication with a modern American twist. And we鈥檙e high fashion and global style within reach.

  • Where can I find the latest BCG content?

  • All rights reserved. For information or permission to reprint, please contact BCG at [email protected] To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcg.com. Follow Boston Consulting Group on Facebook and Twitter .

  • What is BCBGeneration?

  • Created for free spirits, trendsetters and innovators, BCBGENERATION is a youthful, playful interpretation of the elegance that made BCBGMAXAZRIA famous. We鈥檙e a little French, a little Californian and completely global, with our roots on the runway and our eyes on the future.

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