is shiseido a luxury brand

Best answer


Beauty company Shiseido,which counts severalhigh-end luxury brandswithin its fragrance and cosmetics portfolio,reports results that are well above market trends,particularly in the travel retail Americas channel.

People also ask


  • What is the business model of Shiseido?

  • Shiseido has been engaged in three main activities: Acquisition of brands in Europe and US, importing new non-Shiseido brands into Japan through the brand holding company, and introducing multiple brand extensions in the market.

  • Is Shiseido ultimune a good brand?

  • Infused with rose and lotus scents, the Shiseido Ultimune effectively helps you de-stress. With origins as a pharmaceuticals company back in 1872, Shiseido has since transformed to become a full-fledged cosmetics brand that was ranked 9th globally in 2016, based on data from Euromonitor International.

  • Who are Shiseido鈥檚 target audience?

  • This is something that current Group CEO, Mr Masahiko Uotani has inculcated in the firm since he took on the reins in April 2014. Looking at its brand architecture, it is clear that the company鈥檚 growth generating brands, namely Shiseido, Cle de Peau Beaute and other high-end brands, target mainly middle-aged and older women.

  • Why Shiseido Pharmacy?

  • The commitment from the company鈥檚 management has seen a continuous investment in brand building activities. Shiseido was started in 1872 by Arinobu Fukuhara as Japan鈥檚 first western style pharmacy in Ginza, Japan鈥檚 fashion and cultural hub. 鈥淪hi Sei鈥?means 鈥渨here everything is born鈥?and 鈥淒o鈥?means 鈥渉ouse of鈥?

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