is vineyard vines a luxury brand

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  • Is Vineyard Vines a good brand?

  • Given the turmoil in the retail sector, Vineyard Vines is probably worth slightly less today. They’ve built the brand by being fashion’s feel-good guys. With more than 2,800 employees, Vineyard Vines makes clothing that’s classic but relaxed, preppy but not fussy.

  • How did Vineyard Vines build its brand?

  • They’ve built the brand by being fashion’s feel-good guys. With more than 2,800 employees, Vineyard Vines makes clothing that’s classic but relaxed, preppy but not fussy. The company avoids edgy trends, celebrity models and fashion weeks.

  • How many stores does Vineyard Vines have?

  • As clothing brands weather price wars, the rise of fast fashion, the decline of department stores and the explosion in online shopping, Vineyard Vines has thrived. Founded in 1998, the company now has 95 stores, and sales of its colorful, whale-logoed shirts and neckties hit $476 million in 2016.

  • What is Vineyard Vineyard Vines style?

  • Known for their cheeky whale logo, popular Vineyard Vines styles include pastel graphic ties for men, classic tote bags for accessories, and the bestselling Shep shirts (a half-zip pullover perfect for cool seaside mornings and evenings). It’s all quintessential American prep, with a coastal New England flair.

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