who buys luxury brands

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  • What are the top 5 luxury brands in the world?

  • The top 5 brands alone capture 57% of the affluent consumers鈥?attention and international search market share. 1 out of 4 brands is in the Hard Luxury segment. Saint Laurent, Fendi, and Lancme did not crack the top 15 this year. Dolce Gabbana, Tom Ford, Estee Lauder, Moncler and Givenchy are notable runner-ups.

  • Why do people buy luxury brands?

  • Fortunately for luxury brands, the Internet has made them easily accessible for impulse shopping. A sense of accomplishment is another reason why some people buy luxury goods. They want to reward themselves for their hard work by treating themselves to something they typically could not afford.

  • Which brands are in the hard luxury segment?

  • 1 out of 4 brands is in the Hard Luxury segment. Saint Laurent, Fendi, and Lancme did not crack the top 15 this year. Dolce Gabbana, Tom Ford, Estee Lauder, Moncler and Givenchy are notable runner-ups.

  • Which luxury brand did not crack the top 15 this year?

  • Saint Laurent, Fendi, and Lancme did not crack the top 15 this year. Dolce Gabbana, Tom Ford, Estee Lauder, Moncler and Givenchy are notable runner-ups. How do we estimate the online popularity of a luxury brand?

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