who buys luxury brands

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  • What makes a luxury brand popular?

  • Relevance and responsiveness are key factors that make a brand popular, says Rebecca Robins, global chief learning and culture officer at Interbrand. 鈥淟uxury products and experiences are predicated on the emotional.

  • Why do people buy luxury goods?

  • People buy luxury goods for a variety of reasons; nearly all of these reasons are related to the strong emotions that we attach to the purchase of expensive material goods.

  • Who is the target audience for luxury brands?

  • Who is the target audience for luxury brands? According to a 2019 luxury market report, today鈥檚 luxury brand target audience is 25 to 44 years old. They comprise 64 percent of this overall audience.

  • Which age group buys the most luxury goods?

  • Fewer bought luxury goods as gifts, 23 percent, a decrease of a whole 10 percent when compared to Gen Zers. Instead, more millennials are buying luxury items for themselves, with 34 percent saying they do so. That makes this age group your biggest buyers.

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